LEADERS IN SPONSORSHIP 2012
The 4th annual Leaders in Sponsorship conference cemented its place as the industry’s leading event with an extended two day programme packed with top budget holders and decision makers from global brands. It was opened by the Global CEO of the advertising agency Saatchi and Saatchi, Kevin Roberts, in a stunning presentation that was the talk of the event, outlining brand building and leadership in sport. He was followed by 3 heavyweights of the sponsorship industry; Hublot Chairman Jean-Claude Biver, Western Union’s Head of Brand Marc Audrit, and Investec’s Chief Marketing Officer Raymond van Niekerk, who discussed where and why they spend their budgets and how rights holders should sell partnerships to them.
Building on the strength of the morning sessions, the organisers had selected best-in-class examples of activations in 2012 and attendees enjoyed a senior-level Olympic sponsorships review with P&G, Lloyds TSB and GE, back in London just 2 months after the Games, and panels on creative and digital/social activation with speakers from FC Barcelona, AB InBev, DHL, Orange and SAB Miller.
Rounding off an inspirational and provocative 2 days were a series of unique talks and interviews from Universal Music, facebook and the Mercedes AMG Petronas F1 team. Olivier Robert-Murphy, Universal’s global head of new business told the story of the music industry’s decline and revival in the digital era, Facebook director Christian Hernandez wowed the audience with an up-to-the-minute review of how brands can use the social media platform to engage with consumers and Nick Fry, CEO of the Mercedes F1 team. described how inventory is developed around F1 to create experiences for brands to engage with fans.
The attendance of the conference was strictly limited to 350 with 31% of the audience working directly for brands, 42% working at rights holders with 47% attending from outside the UK. The feedback has been overwhelmingly positive with over 76% declaring it the best forum for sponsorship debate and networking in the world of sport.
The conference brought together world leaders including: Kevin Roberts, Global Chief Executive Officer, Saatchi and Saatchi; Jean-Claude Biver, Chairman and CEO, Hublot; Raymond van Niekerk, Chief Marketing Officer, Investec; Marc Audrit, Vice President – Global Brand, Western Union; Gordon Lott, Head of Olympic Marketing and Group Sponsorships, Lloyds TSB; Nathan Homer, Sports Marketing and Olympics Project Director, P&G; Chris Katsuleres, Director of Olympic & Sport Marketing, GE; Olivier Robert-Murphy, Global Head of New Business, Universal Music Group; Christian Hernandez, Director – Platform Partnerships, Facebook; Shahid Khan, Owner, Jacksonville Jaguars; Mark Waller, Chief Marketing Officer, NFL; Nick Fry, Chief Executive Officer, Mercedes AMG Petronas F1; Sean Flynn, SVP Marketing, Miami Marlins; Eelco van der Noll, Global Director Sports and Entertainment, AB InBev; Fiona Taag, Global Sponsorship Manager, DHL; Rob Fleming, Group Head of Sponsorships, SAB Miller; Laurent Colette, Chief Marketing Officer, FC Barcelona; John Constantinou, Global Head of Partnerships and Sponsorships, Orange Group and many more…