Category Archives: The Leader

SPONSORSHIP DEALS OF THE WEEK – WEEK 6

Panasonic first TOP partner to sign up until 2024 (6th Feb 2014) The International Olympic Committee (IOC) has announced the extension of its TOP worldwide partnership with Panasonic until 2024. Panasonic is the first of the IOC’s 10 TOP partners, … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 5

Emirates renews as Rugby World Cup partner (27th January 2014) Dubai-based airline Emirates has renewed its deal to serve as a worldwide partner of the next two editions of the Rugby World Cup, in England in 2015 and Japan in … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 1

PSG renew long-running Nike deal (2nd January 2014) French soccer champions Paris Saint-Germain have agreed an eight-year extension to their partnership with sportswear giant Nike. The Qatari-owned club, who secured a 2-2 draw with Lille in late December to ensure … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 50

Intel to sponsor inside of Barcelona’s shirts (12 December 2013) FC Barcelona have signed an innovative new sponsorship agreement with Intel that will see the tech giant’s logo appear on the inside of team’s playing shirts. As the club’s official … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 49

FA renews Mars deal to 2018 (3rd December 2013) The Football Association (FA) has renewed its partnership with Mars for another four years. The extension will take the confectionery brand’s sponsorship of English soccer’s governing body to July 2018, beyond … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 47

Fifa has extended its partnership with Adidas until 2030 (21st November 2013) The agreement will see the German sportswear and equipment brand retain official partner, supplier and licensee rights to the Fifa World Cup and all other tournaments operated by … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 46

FC Barcelona extend with Unicef until 2016 (12th November 2013) FC Barcelona have extended their cooperation agreement with Unicef, the United Nations’ Children’s Fund, until 2016. The existing partnership between the two parties was due to expire next year but … Continue reading

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BRINGING SPONSORSHIPS TO LIFE: CREATIVE ACTIVATION

Technology and telecommunications companies have increasingly used sport to leverage their products and services, but the future of such collaborations should focus on opportunities surrounding data, according to the final Leaders in Sponsorship 2013 conference session. Henning Stiegenroth, the Senior … Continue reading

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DAN COBLEY (GOOGLE): FUTURE SPONSORSHIP – CHANGING THE WAY WE COMMUNICATE WITH OUR CUSTOMERS & FANS

Dan Cobley, the UK and Ireland Managing Director of Google, highlighted the growth of mobile and online video as the future of sports sponsorship as he told an audience at Leaders in Sponsorship that sports and commercial partners will have … Continue reading

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2013 SESSION REVIEW: SIR MARTIN SORRELL, CEO, WPP GROUP KEYNOTE

Opportunities only become threats if you don’t do anything about them. That seemed like a throwaway remark at the beginning of Sir Martin Sorrell’s keynote speech at Leaders In Sport last week. But by the end it felt like a … Continue reading

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