"The speaker list is off the charts, the attendee list is a who's who of who you want to meet and be with. I expect more American's to come over in a learning role in the future."
Scott O'Neil, President, Madison Square Garden Sports "The biggest and best conference that there is. The networking is with quality delegates and the conference programme is cutting edge."
Bernie Mullin, Former President and CEO, Atlanta Hawks and Atlanta Thrashers "A unique opportunity to meet with major brands that have similar issues, challenges or interests."
Jean Christophe Damond, Brand Marketing Manager, FedEx EMEA "A great chance to tell different rights holders what we want and how best to approach us."
Ines van Gennip, Head of Brand Marketing, Samsung Electronics Europe "The chance to network and meet people you don't normally get access too and also the opportunity to exchange ideas with other sponsors in sport."
Stephan Croix, Head of Global Marketing Partnerships, Sony Ericcson "Great chance to be able to see what the sports world is doing outside of the US. The more we learn the more that sport can grow."
Jed York, President and CEO, San Francisco 49ers "The networking sessions were extremely beneficial for us"
Kevin Plank, CEO, Under Armour "It was a fantastic event, any time you get the opportunity to be around so many colleagues and interesting people in sport you can't help but have a great day."
Erica Kerner, Global Olympic Games Director and Head of London 2012 Programme, Adidas "Very, very useful. The interaction at the event makes the difference. Everyone is very open about their experiences- both good and bad."
David Campbell, CEO, AEG Europe "Really great event. Extremely valuable and I look forward to coming back"
Tara Looney, Brand Director, American Express "A broad range of speakers which makes for a very wide ranging debate, not focussed on just football or the UK and Europe which was great. Very helpful for me."
Mark Waller, Chief Marketing Officer, NFL "Much more international this year, a fantastic chance to learn."
Tom Fox, Chief Commercial Officer, Arsenal FC
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Category Archives: The Leader
FA renews Mars deal to 2018 (3rd December 2013) The Football Association (FA) has renewed its partnership with Mars for another four years. The extension will take the confectionery brand’s sponsorship of English soccer’s governing body to July 2018, beyond … Continue reading
Fifa has extended its partnership with Adidas until 2030 (21st November 2013) The agreement will see the German sportswear and equipment brand retain official partner, supplier and licensee rights to the Fifa World Cup and all other tournaments operated by … Continue reading
FC Barcelona extend with Unicef until 2016 (12th November 2013) FC Barcelona have extended their cooperation agreement with Unicef, the United Nations’ Children’s Fund, until 2016. The existing partnership between the two parties was due to expire next year but … Continue reading
Technology and telecommunications companies have increasingly used sport to leverage their products and services, but the future of such collaborations should focus on opportunities surrounding data, according to the final Leaders in Sponsorship 2013 conference session. Henning Stiegenroth, the Senior … Continue reading
Dan Cobley, the UK and Ireland Managing Director of Google, highlighted the growth of mobile and online video as the future of sports sponsorship as he told an audience at Leaders in Sponsorship that sports and commercial partners will have … Continue reading
Opportunities only become threats if you don’t do anything about them. That seemed like a throwaway remark at the beginning of Sir Martin Sorrell’s keynote speech at Leaders In Sport last week. But by the end it felt like a … Continue reading
Proctor and Gamble (P&G) executive Austin Lally highlighted the need to maximise the emotional aspects of commercial partnerships in sport during a fascinating session to kick off the 2013 Leaders in Sponsorship conference. Lally, the President of Braun and formerly … Continue reading
In the often cluttered beer sponsorship market in sport, a brand has to be creative to stand out from the crowd. Heineken is one such brand that attempts to offer something different. As one of the most recognisable brands in … Continue reading
The sports industry is one built on competitiveness and the drive to succeed. Whether it is going for gold at the Olympic Games, or aspiring to lift the Fifa World Cup, such goals feed the competitive appetite of the executives … Continue reading
Gazprom agrees Fifa sponsorship deal (16th September 2013) Russia’s state-controlled gas company Gazprom has signed a deal to become a partner of world soccer’s governing body Fifa. The deal, signed at a ceremony attended by Russian president Vladimir Putin, will … Continue reading