"The speaker list is off the charts, the attendee list is a who's who of who you want to meet and be with. I expect more American's to come over in a learning role in the future."
Scott O'Neil, President, Madison Square Garden Sports "The biggest and best conference that there is. The networking is with quality delegates and the conference programme is cutting edge."
Bernie Mullin, Former President and CEO, Atlanta Hawks and Atlanta Thrashers "A unique opportunity to meet with major brands that have similar issues, challenges or interests."
Jean Christophe Damond, Brand Marketing Manager, FedEx EMEA "A great chance to tell different rights holders what we want and how best to approach us."
Ines van Gennip, Head of Brand Marketing, Samsung Electronics Europe "The chance to network and meet people you don't normally get access too and also the opportunity to exchange ideas with other sponsors in sport."
Stephan Croix, Head of Global Marketing Partnerships, Sony Ericcson "Great chance to be able to see what the sports world is doing outside of the US. The more we learn the more that sport can grow."
Jed York, President and CEO, San Francisco 49ers "The networking sessions were extremely beneficial for us"
Kevin Plank, CEO, Under Armour "It was a fantastic event, any time you get the opportunity to be around so many colleagues and interesting people in sport you can't help but have a great day."
Erica Kerner, Global Olympic Games Director and Head of London 2012 Programme, Adidas "Very, very useful. The interaction at the event makes the difference. Everyone is very open about their experiences- both good and bad."
David Campbell, CEO, AEG Europe "Really great event. Extremely valuable and I look forward to coming back"
Tara Looney, Brand Director, American Express "A broad range of speakers which makes for a very wide ranging debate, not focussed on just football or the UK and Europe which was great. Very helpful for me."
Mark Waller, Chief Marketing Officer, NFL "Much more international this year, a fantastic chance to learn."
Tom Fox, Chief Commercial Officer, Arsenal FC
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Category Archives: The Leader
Panasonic first TOP partner to sign up until 2024 (6th Feb 2014) The International Olympic Committee (IOC) has announced the extension of its TOP worldwide partnership with Panasonic until 2024. Panasonic is the first of the IOC’s 10 TOP partners, … Continue reading
Emirates renews as Rugby World Cup partner (27th January 2014) Dubai-based airline Emirates has renewed its deal to serve as a worldwide partner of the next two editions of the Rugby World Cup, in England in 2015 and Japan in … Continue reading
PSG renew long-running Nike deal (2nd January 2014) French soccer champions Paris Saint-Germain have agreed an eight-year extension to their partnership with sportswear giant Nike. The Qatari-owned club, who secured a 2-2 draw with Lille in late December to ensure … Continue reading
Intel to sponsor inside of Barcelona’s shirts (12 December 2013) FC Barcelona have signed an innovative new sponsorship agreement with Intel that will see the tech giant’s logo appear on the inside of team’s playing shirts. As the club’s official … Continue reading
FA renews Mars deal to 2018 (3rd December 2013) The Football Association (FA) has renewed its partnership with Mars for another four years. The extension will take the confectionery brand’s sponsorship of English soccer’s governing body to July 2018, beyond … Continue reading
Fifa has extended its partnership with Adidas until 2030 (21st November 2013) The agreement will see the German sportswear and equipment brand retain official partner, supplier and licensee rights to the Fifa World Cup and all other tournaments operated by … Continue reading
FC Barcelona extend with Unicef until 2016 (12th November 2013) FC Barcelona have extended their cooperation agreement with Unicef, the United Nations’ Children’s Fund, until 2016. The existing partnership between the two parties was due to expire next year but … Continue reading
Technology and telecommunications companies have increasingly used sport to leverage their products and services, but the future of such collaborations should focus on opportunities surrounding data, according to the final Leaders in Sponsorship 2013 conference session. Henning Stiegenroth, the Senior … Continue reading
Dan Cobley, the UK and Ireland Managing Director of Google, highlighted the growth of mobile and online video as the future of sports sponsorship as he told an audience at Leaders in Sponsorship that sports and commercial partners will have … Continue reading
Opportunities only become threats if you don’t do anything about them. That seemed like a throwaway remark at the beginning of Sir Martin Sorrell’s keynote speech at Leaders In Sport last week. But by the end it felt like a … Continue reading