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The revenue generated from sponsorships in sports will soon overtake that of ticket sales and the industry has changed from simple branding objectives to harnessing digital and social channels in a drive for deeper engagement and conversation with audiences.

For rights-holders aiming to develop their inventories and maximise their assets, and for sponsors under increasing pressure to demonstrate value from sports sponsorships, the Leaders in Sponsorship conference was launched in 2009.

Bringing together Marketing and Sponsorship Directors from across the world, the conference delivers insight into best practice and innovation in negotiation, activation and evaluation.

The key issues are debated and case studies presented by the leading figures in the industry through a selection of Keynote presentations and senior-level panels. New for 2012, there was also a “Brands-only” forum which provided an unrivalled learning and networking environment for sponsors.

Click here to find out more about the topics covered in Leaders in Sponsorship 2012.