Leaders in Sponsorship 2013 is an invitation-only conference for 300 of the most respected professionals in sports sponsorship, delivering insight into negotiation, innovation, activation and evaluation.
Through a series of Keynote Presentations and panel discussions featuring the top names in the industry, attendees can expect insight and debate into a number of key areas.
To find out more about Leaders in Sponsorship 2012 please click here
LEADERS IN SPONSORSHIP 2013 CONFERENCE AGENDA
(subject to change…)
9TH – 10TH OCTOBER 2013
THE CUSTOMER IS CHANGING: THE FUTURE OF MEDIA AND MARKETING
In this unique Keynote speech, the man at the head of the world’s largest advertising group shares his vision of how the media landscape, consumer behaviour and the entire world around us is changing, and what this means for marketers. This ‘state-of-the-nation’ address is not to be missed.
Sir Martin Sorrell, Chief Executive Officer, WPP Group
WHY WE NEED TO CHANGE THE WAY WE COMMUNICATE WITH OUR CUSTOMERS AND FANS
The future is mobile. On average people check their smartphones 150 times a day. Yet few brands in sport are fully optimised to use the medium and history has shown businesses quick to embrace new technology enjoy a major competitive advantage. The head of Google in the UK and Ireland discusses how brands are finding new ways to interact with customers using mobile and exclusively reveals how the landscape will change again in the next 12 months.
Dan Cobley, Managing Director, UK and Ireland, Google
THE ALL NEW BROOKLYN NETS
In 2012 after 35 years in New Jersey, the Nets NBA franchise moved to Brooklyn and into one of the world’s most advanced sports arenas, the Barclays Center. They are breaking new ground in all areas of the business and here their charismatic Chief Executive shares their story and how they are using their connected, Wi-Fi enabled arena to enhance the experience of their fans, and provide partners with new ways to activate their sponsorships.
Brett Yormark, Chief Executive Officer, Brooklyn Nets and Barclays Center
A MATCH MADE IN HEAVEN: THE RELATIONSHIPS OF DOING A DEAL
From the dynamics of striking a deal, to delivering a successful sponsorship, building a strong and durable relationship is key. In this Leaders exclusive, we talk to one of the sports and entertainment industry’s best-known and skilled executives to discuss how relationships are the bed-rock of his organisations’ success stories and the lessons gained from deal-making at the highest level.
Tim Leiweke, President, Maple Leaf Sports and Entertainment
REAL PARTNERSHIPS: HOW BRANDS AND RIGHTS-HOLDERS ARE WORKING TOGETHER
New sponsorships involve much more than media rights and activation around events. As budgets are slimmed and competition for sponsorship pounds, dollars and euros increases, it’s more important than ever to derive extra value from a partnership. Here we look at how two of the world’s most recognisable brands are bringing their marketing muscle, global reach, IP and technological expertise to truly partner with sport, and ask the question… how integrated should a brand become to maximise value?
Florian Zitzlsperger, Head of Brand Partnerships and Sports Marketing, Audi
Senior Representative, Nike
WORLD CUP SPONSORSHIPS: HOW THE WORLD’S BIGGEST BRANDS WILL ACTIVATE ON THE WORLD’S BIGGEST STAGE
Big bucks, high stakes, intense competition. The World Cup is shown in every single country and territory on earth – including Antarctica and the Arctic Circle – and watched by nearly half the global population. But as the viewing figures rise, media fragmentation, consumer choice and economic instability ensure there will be winners and losers amongst the partner brands. So what are FIFA and its partners doing to cut through, enhance the fans’ experience and maximise their rights? Found out here.
Thierry Weil, Marketing Director, FIFA
Ricardo Fort, Global Head of Sports Marketing, VISA
Senior Representative, Coca-Cola Company
Senior Representative, Itau
THE DIGITAL FAN: ACTIVATING IN THE DIGITAL AND SOCIAL CHANNELS
As sponsors move from brand exposure to brand experience and more and more fans live online, digital and social assets provide a unique opportunity to deliver value for sponsors and new ways to reach and engage consumers. But how should this digital experience be packaged and what is best practice in activation across these channels? This international panel brings together pioneers creating and managing digital assets and is a must attend for anyone looking to innovate in this space.
Kevin Kinghorn, Director Website and New Media, Vancouver Canucks
FUTURE SPONSORSHIP: HOW BRANDS ARE SPENDING THEIR MONEY AND WHY?
With a crowded market and discerning, connected consumer, it is becoming harder and harder for marketers to cut-through and achieve return on objectives. So how do 3 of the world’s top marketers see the industry changing, and how sport and sponsorship fit into a cutting-edge marketing mix? In this important discussion, we’ll have a look inside the minds of the real decision makers and draw concrete conclusions of the future of sponsorship.
Kristof Fahy, Chief Marketing Officer, William Hill
Syl Saller, Chief Marketing Officer, Diageo
Austin Lally, President, Braun
Michael Woodburn, Chief Marketing Officer, Capital One
BRINGING SPONSORSHIPS TO LIFE: CREATIVE ACTIVATION
Going beyond media rights, sponsors who are engaging fans and enhancing their experience of sport are gaining greater and greater value from their partnerships. Here we examine real life case studies from some of the most innovative and high profile brands as they continually evolve to maximise their rights through creative activation in line with delivering a better experience for their customers and fans.
Henning Stiegenroth, SVP and Head of Sports Marketing, Deutsche Telekom