Leaders in Sponsorship 2013 is an invitation-only conference for 300 of the most respected professionals in sports sponsorship, delivering insight into negotiation, innovation, activation and evaluation.
Through a series of Keynote Presentations and panel discussions featuring the top names in the industry, attendees can expect insight and debate into a number of key areas.
To find out more about Leaders in Sponsorship 2012 please click here
Leaders in Sponsorship 2013 Conference Programme
9TH – 10TH OCTOBER 2013
GOOGLE EXCLUSIVE: MOBILE TECHNOLOGY
The future is mobile. On average people check their smartphones 150 times a day. Yet few brands in sport are fully optimised to use the medium and history has shown businesses quick to embrace new technology enjoy a major competitive advantage. The head of Google in the UK and Ireland discusses how brands are finding new ways to interact with customers using mobile and exclusively reveals how the landscape will change again in the next 12 months.
Dan Cobley, Managing Director – UK & Ireland, Google
THE ALL NEW BROOKLYN NETS
In 2012 after 35 years in New Jersey, the Nets NBA franchise moved to Brooklyn and into one of the world’s most advanced sports arenas, the Barclays Center. They are breaking new ground in all areas of the business and here their charismatic Chief Executive shares their story and how they are using their connected, Wi-Fi enabled arena to enhance the experience of their fans, and provide partners with new ways to activate their sponsorships.
Brett Yormark, Chief Executive Officer, Brooklyn Nets & Barclays Center
WHERE ARE THE BRANDS SPENDING THEIR MONEY AND WHY?
Sponsors under increasing pressure to demonstrate value from sponsorships and the sports market offers a competitive market. This panel gets inside the minds of three major brands to see what makes them tick.
Alexis Nasard, Chief Marketing Officer, Heineken
Phil Clement, Global Chief Marketing and Communications Officer, AON