CONFERENCE
Leaders in Football 2013 Conference Programme to be announced shortly…
Leaders in Sponsorship 2013 is an invitation-only conference for 300 of the most respected professionals in sports sponsorship, delivering insight into negotiation, innovation, activation and evaluation.
Through a series of Keynote Presentations and panel discussions featuring the top names in the industry, attendees can expect insight and debate into a number of key areas.
To find out more about Leaders in Sponsorship 2012 please click here
Leaders in Sponsorship 2012 Conference Programme
DAY 1 – 10 OCTOBER 2012
8.45-9.30
Registration & Networking
09.30-10.15
Leaders Keynote: Building a Brand in Sport
Sponsored by Repucom
In this exclusive session, one of the world’s most creative minds and inspirational speakers gives a global view on the future relationship between brands and their customers. Whether you’re a regional, national or global brand in sport, this will be a master-class in deepening your relationship with fans and understanding the behavioural decisions they will take over the next 10 years.
Speakers:
Kevin Roberts, Global Chief Executive Officer, Saatchi and Saatchi
12.00-12.45
Stand out from the Crowd: Where Brands are Spending their Money and Why?
Sponsored by Repucom
Bringing nations together, backing a big name team, supporting a competition or endorsing a player are all reasons why big brands spend big bucks on sponsorship properties. But with a crowded market of brands competing for an ever discerning audience of consumers, fragmented across multiple media channels, the challenge to achieve return on objectives becomes even harder. So for many big budget holders the objectives become the driving force behind the strategy and a means by which to measure the success of the sponsorship. In this session, we get into the minds of three major brands to understand what makes them tick.
Speakers:
Jean-Claude Biver, Chairman and CEO, Hublot
Raymond van Niekerk, Chief Marketing Officer, Investec
Marc Audrit, Vice President – Global Brand, Western Union
14.00-14.45
Gold Medal Sponsorships: A Waste of Money or Money Can’t Buy?
Sponsored by Levy Restaurants
Big bucks, high stakes, intense competition. The Olympics is just as challenging off the field as it is on it. When top tier and host sponsors collide in a world of media fragmentation, economic instability and consumer choice, as with all competition, there will be winners and losers. In this session, Olympic sponsors offer a candid review and insight into the strategies they employed and reveal innovations in how to maximise the value of rights when brand exposure is a secondary, rather than, primary objective.
Speakers:
Gordon Lott, Head of Olympic Marketing and Group Sponsorships, Lloyds TSB
Nathan Homer, Sports Marketing and Olympics Project Director, P&G
Chris Katsuleres, Director of Olympic & Sport Marketing, GE
16.30-17.00
Music lessons: How Music Embraced Digital to Avoid Disaster
Sponsored by Fast Web Media
As digital media exploded, the music industry faced enormous pressures from global, industrial scale consumer piracy and an alienated audience. Realising that drastic changes were needed, music took a new approach based on a deeper knowledge of the consumer and a relationship based on engagement, trust and mutual benefit. Olivier is set to draw on examples and mistakes made by the music industry to demonstrate how digital media can be embraced to develop a more sophisticated relationship with sport fans and how brands can help to drive, rather than alienate, this relationship.
Speakers:
Olivier Robert-Murphy, Global Head of New Business, Universal Music Group
17.00-17.30
Face Facts: Does It Make Sense To Build Your Business on the World’s Biggest Platform
Sponsored by Fast Web Media
With nearly a billion active users logging in multiple times a day, for hours at a time, Facebook is an essential platform for sports and brands to engage with their fans and customers. In this exclusive presentation, the man responsible for guiding Facebook’s partnerships strategy outlines how brands can leverage sponsorships beyond actual sporting events to better engage their fans. He will draw on examples and insights from the London 2012 Games and partnerships with brands, IOC, teams and broadcasters to highlight innovation and best practice in engagement through social media.
Speakers:
Christian Hernandez, Director – Platform Partnerships, Facebook
DAY 2 – 11 OCTOBER 2012
09.30-10.15
Born in the USA and Ready to Travel: How the NFL Plan to Bring the Show to You
Sponsored by Nolan Partners
With NFL teams dominating the list of most valuable sports teams in the world, and with the organisation keen to extend its footprint internationally, this session will be a unique insight into the vision, plans and commercial strategies of the NFL and its newest franchise owner in a unique double act for Leaders.
Speakers:
Shahid Khan, Owner, Jacksonville Jaguars
Mark Waller, Chief Marketing Officer, NFL
11.45-12.30
It’s My Right: How Rights Holders are Driving Up Value by Creating New Rights for Brands
Sponsored by Repucom
In an incredibly competitive sponsorship marketplace, rights-holders must innovate to create new inventory as part of their commercial partnership. This can take many forms and not only drives up the value but also the saleability of rights. In this session we look at what is being packaged, how this creates a competitive advantage and what value this brings to both sponsor and rights holder alike.
Speakers:
Nick Fry, Chief Executive Officer, Mercedes AMG Petronas F1
Speakers:
Sean Flynn, SVP Marketing, Miami Marlins
15.15-16.00
Bringing Sponsorships to Life: Creative Activation
Sponsored by Repucom
Sponsors who move beyond media rights to truly engage with their customers through sport, content and experience are seeing greatly improved returns on their partnerships. In this session we examine real case studies from some of the most innovative and high profile brands in sports sponsorship as they continually evolve to maximise their rights through creative activation in line with delivering a better experience for their customers and fans.
Speakers:
Eelco van der Noll, Global Director Sports and Entertainment, AB InBev
Fiona Taag, Global Sponsorship Manager, DHL
Rob Fleming, Group Head of Sponsorships, SAB Miller
16.30-17.15
The Digital Fan: Harnessing the Fans to Activate a Sponsorship
Sponsored by Fast Web Media
As sponsors move from branding exposure to brand experience, the digital offering as part of a sponsorship agreement provides a unique opportunity to drive commercial revenue and deliver value for sponsors. But how should the digital experience be packaged and what is best practice in this constantly changing space? This exclusive panel brings together pioneers at the very forefront of creating, managing and improving digital assets for the mutual benefit of rights holders and brands and is a must attend for anyone looking to innovate in this space .
Speakers:
Laurent Colette, Chief Marketing Officer, FC Barcelona
John Constantinou, Global Head of Partnerships and Sponsorships, Orange Group
