Leaders in Sponsorship offers a series of unique, interactive workshops that are led by the top figures and innovators in the industry, draw on the expertise of the audience, and offer deeper insight into a number of key sports sponsorship topics. Taking place in the Millennium Boxes at Stamford Bridge, they are “invite-only” with no media, agencies or suppliers allowed, and offer an intimate environment away from the main conference platforms for smaller groups of senior executives.
Leaders in Sponsorship 2012 Workshops included:
Team Sky: Peak Performance, On & Off the Road
Team Sky is arguably the best new sporting team in the last 5 years. From the outset, a clear 5 year plan was established with the main objective of delivering a British winner of the Tour de France. In the workshop, Fran Millar (Head of Business Operations at Team Sky) provided insight into the Team Sky journey and how they have applied the hugely successful performance principles of the on road team to deliver a highly successful marketing and sponsorship management programme. The session also illustrated Team Sky’s commitment to establishing and measuring sponsorship performance against clear objectives not only for themselves, but for its commercial partners.