NEWS

Unique Forum for Brands launches with Brett Yormark   -   Leaders Sport Summit 2013 dates and venue announced   -   Leaders in Sponsorship draws biggest brand names in sport   -   The Leaders Sport Summit records record year   -   The Official Leaders Sport Summit 2012 Electronic Event Guide   -   Follow the debate at the Leaders Sport Summit on Twitter   -   Sponsorship and Digital SOLD OUT as Western Union, McLaren and Manchester City complete speaker line up for Leaders   -   NFL Owner and Chief Marketing Officer deliver exclusive session for Leaders   -   Barcelona CMO & Orange Global Head of Sponsorship join forces in Digital Activation   -   Saatchi & Saatchi lines up with Hublot, AB InBev, Orange, Investec, SAB Miller   -   DHL Global Sponsorship Executive joins line up with Hublot, AB InBev, Orange and Investec   -   General Electric Director joins Olympic Debate at Leaders in Sponsorship   -   Now P&G Olympic Director joins Lloyds, GE, NBC, YouTube and BBC for Olympics review at Leaders   -   Investec CMO, van Niekerk, joins Hublot, GE, P&G, SAB Miller and other sponsorship leaders
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Orange discuss digital activation at Leaders in Sponsorship
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Hublot Chairman calls time on Leaders in Sponsorship
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p   -   Unique Forum for Brands at Leaders in Sponsorship   -   Leaders sign deal with Chelsea FC   -   Leaders 2012 dates announced   -   Official Statement from Leaders / Executive Sport Ltd   -   Leaders in Sponsorship delivers for the second year running   -   New speakers from BSkyB, Florida Marlins, The Breeders Cup, Herbalife, Racecourse Media Group, BT, EA Sports and Manchester City join a complete sell out of sponsorship and digital leaders   -   Twitter joins Manchester City, ESPN, BBC, Perform, EA and Turner whilst Nivea join Nokia, GE, Orange, NFL, Carlsberg and UniCredit at Digital and Sponsorship gathering   -   UniCredit’s Penna banking on sponsorship lessons at Leaders in Sponsorship

Workshops

Content

WORKSHOPS

Leaders in Sponsorship offers a series of unique, interactive workshops that are led by the top figures and innovators in the industry, draw on the expertise of the audience, and offer deeper insight into a number of key sports sponsorship topics. Taking place in the Millennium Boxes at Stamford Bridge, they are “invite-only” with no media, agencies or suppliers allowed, and offer an intimate environment away from the main conference platforms for smaller groups of senior executives.

Leaders in Sponsorship 2012 Workshops included:

Team Sky: Peak Performance, On & Off the Road

Team Sky is arguably the best new sporting team in the last 5 years. From the outset, a clear 5 year plan was established with the main objective of delivering a British winner of the Tour de France. In the workshop, Fran Millar (Head of Business Operations at Team Sky) provided insight into the Team Sky journey and how they have applied the hugely successful performance principles of the on road team to deliver a highly successful marketing and sponsorship management programme. The session also illustrated Team Sky’s commitment to establishing and measuring sponsorship performance against clear objectives not only for themselves, but for its commercial partners.

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TESTIMONIALS "The speaker list is off the charts, the attendee list is a who's who of who you want to meet and be with. I expect more American's to come over in a learning role in the future."
Scott O'Neil, President, Madison Square Garden Sports "The biggest and best conference that there is. The networking is with quality delegates and the conference programme is cutting edge."
Bernie Mullin, Former President and CEO, Atlanta Hawks and Atlanta Thrashers "A unique opportunity to meet with major brands that have similar issues, challenges or interests."
Jean Christophe Damond, Brand Marketing Manager, FedEx EMEA "A great chance to tell different rights holders what we want and how best to approach us."
Ines van Gennip, Head of Brand Marketing, Samsung Electronics Europe "The chance to network and meet people you don't normally get access too and also the opportunity to exchange ideas with other sponsors in sport."
Stephan Croix, Head of Global Marketing Partnerships, Sony Ericcson "Great chance to be able to see what the sports world is doing outside of the US. The more we learn the more that sport can grow."
Jed York, President and CEO, San Francisco 49ers "The networking sessions were extremely beneficial for us"
Kevin Plank, CEO, Under Armour "It was a fantastic event, any time you get the opportunity to be around so many colleagues and interesting people in sport you can't help but have a great day."
Erica Kerner, Global Olympic Games Director and Head of London 2012 Programme, Adidas "Very, very useful. The interaction at the event makes the difference. Everyone is very open about their experiences- both good and bad."
David Campbell, CEO, AEG Europe "Really great event. Extremely valuable and I look forward to coming back"
Tara Looney, Brand Director, American Express "A broad range of speakers which makes for a very wide ranging debate, not focussed on just football or the UK and Europe which was great. Very helpful for me."
Mark Waller, Chief Marketing Officer, NFL "Much more international this year, a fantastic chance to learn."
Tom Fox, Chief Commercial Officer, Arsenal FC
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Leaders, Bishops Park House, 2nd Floor, 25-29 Fulham High Street, SW6 3JH, London
Tel +44 (0)207 042 8666 | Fax +44 (0) 207 736 6214 | sponsorship@leadersinevents.com

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