AB InBev sponsorship chief lines up for Leaders in Sponsorship

Eelco van der Noll, the Global Director of Sports and Entertainment at AB InBev will be speaking at the 4th annual Leaders in Sponsorship conference on the 10th and 11th October 2012.

He joins a top line-up of other Sponsorship and Marketing Directors from across the world at this year’s Leaders in Sponsorship conference which showcases global best practice and innovation in measurement, evaluation and activation.

Eelco is responsible for sponsorships at the world’s largest brewer, including beer brands Budweiser, Brahma, Quilmes and Harbin, and properties such as the FA Cup, FIFA World Cup, NBA and Porsche Carrera Asia Cup.

The company has made raising the global profile of Budweiser, their flagship brand, a key priority for its marketing teams and saw 2012 1st quarter sales jump 1.8% following marketing activity around the FA Cup sponsorship. The campaign, led by Eelco, attracted attention for driving audience engagement and interaction through social channels – which included the Man of the Match Facebook activation for the final – and the “bud” mobile app.

Eelco will be sharing unique learnings from AB InBev sponsorships as well as his personal experiences from over 20 years in the industry. Through the 90s he managed sponsorships at Mastercard before joining FIFA as Director Marketing, responsible for the commercial delivery of the 2006 World Cup in Germany. Having been at AB InBev since 2009 he now manages their global property portfolio and develops innovative activation strategies, with a specific focus on branded content.

Leaders in Sponsorship is an invitation-only conference for 300 of the most respected professionals in sports sponsorship, delivering insight into negotiation, innovation, activation and evaluation. It takes place within the world renowned Leaders Sports Summit which hosts 5 leading edge conferences for senior level directors from over 45 sports and 50 countries.

To register your interest for the event or to learn more about Leaders please contact one of the team on +44 (0) 207 042 8666 or email sponsorship@leadersinevents.com

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