Saatchi & Saatchi lines up with Hublot, AB InBev, Orange, Investec, SAB Miller

Kevin Roberts, worldwide Chief Executive Officer of one the world’s most creative organisations Saatchi & Saatchi, as well as former Board Member of New Zealand Rugby and current Chairman USA Rugby, is the newest addition to an impressive line-up at Leaders in Sponsorship held at Chelsea FC, on 10th and 11th October 2012.

Kevin has an incredible business and marketing pedigree having launched products, led brand campaigns and run country operations at the world’s biggest brands such as P&G, Pepsi Cola and Gillette. In 1997 he joined Saatchi & Saatchi as worldwide Chief Executive Officer with the agency experiencing a lack of direction, low morale and underperformance. Roberts was advised to restructure the business drastically by bringing in his own people and moving on those currently in the business. Instead, Roberts didn’t bring in or move on anybody for two years and, against conventional thinking and all odds, turned the business around to create one of the world’s leading advertising agencies.

Kevin has an international reputation for an uncompromisingly positive, inspirational leadership style, and an extraordinary ability to generate ideas and emotional connections that accelerate value. He’s the inaugural CEO in Residence at Cambridge University’s Judge Business School, an Honorary Professor at the University of Auckland and an Honorary Professor of Creative Leadership at Lancaster University. He is co-author of Peak Performance: Business Lessons from the World’s Top Sporting Organizations and in 2004 wrote Lovemarks: The Future Beyond Brands, a ground-breaking business book published in 18 languages. Kevin is also a Trustee of the Turn Your Life Around Trust, an Auckland charity that mentors at-risk teenagers, and is a Sponsor Governor of Lancaster Royal Grammar School in the UK. Leaders in Sponsorship is incredibly privileged to host such a global leader as Kevin and it’s a unique opportunity for brands, sponsors and rights holders to understand how to create not only an enduring relationship with consumers but rather a life-long love affair.

The Leaders in Sponsorship conference is shaping up to be the best in its history with a guaranteed sell out audience looking forward to hearing from Kevin and other speakers already announced including Jean-Claude Biver, Chairman and Chief Executive Officer, Hublot; Eelco van der Noll, Global Sports and Entertainment Director, AB InBev; John Constantinou, Global Head of Partnerships, Orange; Laurent Colette, Chief Marketing Officer, FC Barcelona; Rob Fleming, Head of Sponsorship, SAB Miller; Raymond van Niekerk, CMO, Investec and many more…

Leaders in Sponsorship takes place within the world renowned Leaders Sport Summit which also hosts 4 other leading edge conferences for Football, Digital Sport, Performance and Racing. 1500 director level delegates across 45 sports and 55 countries attend making it the premium annual event in the sports business calendar.

To register your interest for the event or to learn more about Leaders please contact one of the team on +44 (0) 207 042 8666 or email sponsorship@leadersinevents.com.

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