LEADERS IN SPONSORSHIP 2009
The Brand Leaders’ Summit
This 1 day conference stream on 7th October 2009 provided an in depth analysis of best practice from the
leading brands and management figures in sport. It provided an opportunity to learn from the industry’s
innovators by examining a range of marketing and brand case studies within football and across a whole
spectrum of other sports. The conference themes focussed on sponsorship return on investment in a recession,
media and technology innovations connecting fans to brands, and how to create and implement a global brand strategy.
A selection of speakers involved included; Philippe Le Floc’h, Marketing Director, UEFA; Hans Erik Tuijt,
Global Manager, Heineken Activation; Peter Moore, President, EA Sports; Brett Yormark, CEO,
NJ Nets NBA; Steve Cumming, Global Category Director – Sponsorship, PR & Events, Diageo; Adam Silver,
Deputy Commissioner, NBA Basketball.