On the 5th October 2011, the Leaders in Sponsorship conference was officially opened in front of a sell-out audience of 300 global marketing and sponsorship directors. This high-profile event offered a series of insightful panels featuring industry leading figures such as Chris Parsons, the VP International at NFl, Tim Ellerton, Heineken’s Global Sponsorship Manager, and Daniele Penna, the Head of Group Sport Sponsoring at Unicredit, on topics such as trends in the US sports sponsorship market, brand objectives, and activation and value building in social channels.

The conference brought together world leaders including: Sean Flynn, SVP Marketing, Florida Marlins; Chris Parsons, VP International, NFL; Carter Carnegie, Senior Vice President, The Breeders Cup; Daniele Penna, Head of Group Sport Sponsoring, Unicredit; Brian McKinley, Director of Corporate Sponsorship and Alliances, Herbalife; Alan Rutherford, Chairman of the International Advertising Association; Tim Ellerton, Global Sponsorship Manager, Heineken; Billy Wright, Director, Global Sponsorship and Partnerships, Nokia; Mario Rauter, Head of Euro 2012 Project, Global Brand Team, Orange; Paddy Power, Communications Director, Paddy Power; Keld Strudahl, Marketing Director, Carlsberg; Andy Rawle, Marketing Head, Nivea and many more…