Tag Archives: Leaders in Sponsorship

SPONSORSHIP DEALS OF THE WEEK – WEEK 5

Emirates renews as Rugby World Cup partner (27th January 2014) Dubai-based airline Emirates has renewed its deal to serve as a worldwide partner of the next two editions of the Rugby World Cup, in England in 2015 and Japan in … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 1

PSG renew long-running Nike deal (2nd January 2014) French soccer champions Paris Saint-Germain have agreed an eight-year extension to their partnership with sportswear giant Nike. The Qatari-owned club, who secured a 2-2 draw with Lille in late December to ensure … Continue reading

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SPONSORSHIP DEALS OF THE WEEK – WEEK 50

Intel to sponsor inside of Barcelona’s shirts (12 December 2013) FC Barcelona have signed an innovative new sponsorship agreement with Intel that will see the tech giant’s logo appear on the inside of team’s playing shirts. As the club’s official … Continue reading

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Sponsorship and Digital SOLD OUT as Western Union, McLaren and Manchester City complete speaker line up for Leaders

Leaders in Sponsorship and Leaders in Digital proudly announce Marc Audrit, Global Brand Director at Western Union speaking at Leaders in Sponsorship, Russell Stopford, Head of Digital at Manchester City FC and James Keady, Global Manager – Digital, CRM & … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

StarHub and ESPN Star Sports on board with the S.League The Football Association of Singapore (FAS) has announced pay-TV operator StarHub as the official broadcaster of the city-state’s top club soccer competition, the Great Eastern-Yeo’s S.League, for the 2012 season, … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

Legendary Manchester United keeper signs new deal Peter Schmeichel, the Danish goalkeeper who remains a legend at his former English Premier League soccer team Manchester United, has signed a deal with Carlsberg that will see him represent the Danish beer … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

Liverpool officially announces record-breaking kit deal Liverpool Football Club has officially announced that Boston-based apparel company Warrior Sports will become the Premier League club’s official kit supplier as of June 1st 2012. The agreement between the New Balance Shoe subsidiary … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

Malta’s national soccer teams secure official sponsor Foreign exchange trading provider FXDD has penned a new two-year deal with the Malta Football Association (MFA) for a platinum sponsorship of Malta’s national soccer team. The agreement, the first of its kind … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

NBA star nets AS Roma stake Boston Celtics star Kevin Garnett is set to become a minority stakeholder in Italian soccer club AS Roma. According to The Associated Press, the Serie A side has confirmed that Garnett accepted an offer … Continue reading

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SPONSORSHIP DEALS OF THE WEEK

DFB-Pokal secures Targobank as new sponsor Targobank, the German retail banking arm of Citibank, has signed as one the six major sponsors of the DFB-Pokal or DFB Cup, German soccer’s prestigious cup competition involving all clubs from the Bundesliga and … Continue reading

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